Whole Foods Market x In the Kitchen with Harry Hamlin

Whole Foods Market’s Ambitions

Showcase the 365 by Whole Foods Market brand as a reliable option for high-quality ingredients and a go-to brand for the Hamlin family.

The Action

The most wonderful time of the year can also be the most stressful time of the year, but In the Kitchen with Harry Hamlin, preparing the annual holiday feast is a snap with a reliable beef bourguignon recipe and 365 by Whole Foods Market.

Throughout the holiday special, 365 brand produts were caught in close-ups and wide shots, woven in a natural way into the visual cadence of the show to establish 365 brand as a staple in Harry’s kitchen.

Results

Whole Foods Market sponsored the holiday special for In the Kitchen with Harry Hamlin, which launched with such success that IFC added two encores to the pre-Christmas schedule. 365 brand tags were included in an extensive tune-in campaign leading up to the premiere on December 13, as well as post-premiere to encourage fans to stream the special on AMC+.

The premiere of the In the Kitchen with Harry Hamlin holiday special out-performed IFC’s season-to-date total day average by 41% and late night average by 111%.

Whole Food Market’s branded tune-in campaign reached 5.5M total viewers and 2.1M A25-54.