Shark Ninja x WE tv Influencer Content

Shark Ninja’s Ambitions

Showcase the versatility of the Shark FlexStyle as a tool for use on all hair types prioritizing how it contributes to proper care and styling for Black hair textures.

The Action

In addition to activating on-ground at a series of community and culture-led events in Harlem, the campaign included a series of custom content pieces that tapped into relevant talent and highlighted the versatility of the Shark FlexStyle.

Results

The on-ground social coverage content generated over 7.4M impressions and a total of over 408K engagements across WE tv’s Instagram during the campaign period. Fellow award winners and honorees took to social to share their love for Shark Beauty, including a variety of organic posts eliciting fan reactions focused around the partnership.

The content pieces starring Reginae Carter generated over 6.3M impressions across WE tv’s Instagram handle. They also generated over 629K engagements, out-performing Shark Beauty’s average content by over 8x on Instagram.In addition to flexing for her Instagram followers, Reginae took to her official YouTube channel sharing a vlog from behind the scenes at our content shoot, letting her fans know how much fun she had working with the Shark FlexStyle on set.