Visit Seattle x Seattle on Three

Visit Seattle’s Ambitions

Develop an engaging show for Visit Seattle that could fuel engaging IRL Seattle experiences.

The Action

Seattle on Three! is a hilarious interview series hosted by writer/comedian and sports fan, Peter Mehlman. In witty, rapid fire interview segments intercut with enticing footage of our host enjoying Seattle landmarks, Peter grills the biggest names in Seattle sports on what makes the Emerald City the best place to be a player and an even better place to visit. Collaboratively created by Visit Seattle and the Content Room.

Results

All promotional elements across AMC Networks featured tune-in language that pushed viewers to watch the full series on VisitSeattle.TV, Visit Seattle’s YouTube. And tune in they did – the series generated over 2.3M views across the three full episodes. Overall, Seattle on Three! garnered over 4.2M impressions throughout the campaign.

In addition to the VisitSeattle.TV viewership, the content also earned 250K views across AMCN social, generated nearly 250K engagements, and had a reach of over 1.4M. Source: Sprout, Facebook partnership ranks based on total video views, IFC x VS: Seattle on Three (11/17, 11/20, 11/21, 11/22 posts).