Home Depot x Best Christmas Ever

Home Depot’s Ambitions

Establish The Home Depot as the go-to destination for all of your holiday needs.

The Action

This past holiday season, The Home Depot and Content Room came together to get fans in the holiday spirit with a custom countdown to Best Christmas Ever campaign.

Together, we created four pieces of custom content that showcased The Home Depot as the place to get everything you need for the holidays. We created a life-sized advent calendar made up entirely of The Home Depot products and inspired our viewers to get creative with how they decorate their homes this holiday season.

Results

Each piece of content aired 7x per week on AMC linear for a total of 28 airings, delivering 4.3M P2+ impressions. To kick off the holiday season, The Home Depot also sponsored the first airing of fan-favorite film Elf on AMC, bringing the total linear delivery up to 7.3M P2+ impressions across the campaign. We also promoted the pieces across AMC’s social handle, adding over 1M additional impressions to the overall reach.