Old Navy x
Growing Up Hip Hop

Old Navy’s Ambitions

Make a splash at the launch of Old Navy’s Project WE, their initiative to lift up diverse artists, through integrating apparel into like-minded content.

Additionally, to highlight:

• Old Navy’s philanthropic efforts for Boys & Girls Clubs of America
• Celebrate cultural milestones

The Action

Fans of Growing Up Hip Hop on WE tv saw a new side of Old Navy when Angela Simmons showcased an artist-designed, special edition tee shirt celebrating Black History Month by Reyna Noriega, a Miami-based visual artist and educator.

Results

High Commercial Retention
• 83% of viewers stayed through commercial breaks, outperforming the commercial retention average by +12%.

High Search Engagement
• Old Navy Ads generated +40% higher online brand search engagement.

Brand Use & Ad Attention
• Growing Up Hip Hop viewers are 46% more likely to have shopped at Old Navy two or more times.