Bacardi x Cooper’s Bar

Bacardi’s Ambitions

Integrate the Bacardi brand with an all-new AMC original series by establishing a ‘signature cocktail’ that a main character would order and enjoy throughout the entire season.

The Action

Cooper’s Bar – Storyline + Product Integration

The Bacardi brand was front and center throughout the entire first season of Cooper’s Bar, which premiered around Memorial Day (a key window for Bacardi), with storyline, active and passive integrations.

Season 1 garnered more than 3M views, and Rhea Seehorn was nominated for a 2022 Emmy® Award for Outstanding Actress in a Short Form Comedy for her performance as the cutthroat TV exec, Kris Latimer.

Results

10.5M total impressions, +30% more than sold!
3.8M views across AMCN platforms
3.1M fan engagements